Tuesday, October 30, 2007

The Branding of Chris Crocker

Crocker- the "leave Britney alone guy" wants to jump into the celebrity boat. His prospects include the starring role of a reality show or perhaps a program entitled "Complaining with Chris Crocker."
"Chris first got on our radar a year ago," Rasha Drachkovitch, president and co-founder of 44 Blue, said in a statement. 44 Blue considers Crocker "a rebel character that people will find interesting. He's going to be a TV star."

He has been branded by the industry; his personality, traits, beliefs, etc. reduced to a character. He will fill the artsy queer spot, he will be loved and hated, admired and smeared.

Our machines are at once easily defined and indefinable. Changing by the minute, morphing slowly through the years, none of the words we use to define ourselves can stick too long. Each one is a carefully constructed layer and mask, disguising the Being inside, mostly at the mercy of the sleeping machine.

A "rebel character," one that stirs controversy, possibly spurring conversation. Artist, gay, performer, weird…all of these are just words, their meanings transitory, their image distorting the Being. The true challenge is maintaining distance from the words- using them to convey a meaning, using the image they create, perhaps to jumpstart a career, without becoming attached or identified with them.